According to their website, a Hada Labo skincare product is sold every two seconds in Japan. Hada Labo is the first Japanese skincare line to hit mass retailers in the U.S. You can pick it up at Ulta or Walgreen’s. Hada Labo is a simple skincare line without complicated products or ingredients in pretty pink, floral packaging.

I tried the Anti-Aging Hydrator ($18, 1.7 oz.) which is a skin treatment infused with a potent blend of hyaluronic acid, retinol complex, and collagen. Using it twice daily after cleansing, the Anti-Aging Hydrator increased skin firmness and reduced visible lines. I liken this product to a toner, but with the texture of a serum. A very small amount is all that is needed considering the potency of the product. The Protecting Day Lotion ($18, 1.7 oz.) also contains super hyaluronic acid along with SPF 15. The SPF level seems incredibly low considering the effects of prolonged sun exposure. The Protective Day Lotion has a milky texture and absorbs quickly, however I can’t say that it isn’t greasy. It often left my face rather shiny even if I reduced the amount. This is undoubtedly a great product for dry skin and not for those on the oilier side.

Hada Labo may not reach the fever pitch in the U.S. like it does in Japan, but its price point and effectiveness will be hard to rival. The company has been around for 114 years and Japanese skincare is just phenomenal. For less than $20, I would definitely recommend Hada Labo to anyone looking for immediate results with anti-aging or a super hydrating moisturizer for drier skin or climates.