Every couple of years, Kiehls finds a natural element to research, package and promote. It was all about Abyssine for a while, then marine extract, and now it’s copper. Kiehls Powerful Wrinkle Reducing Cream ($52, 50 ml) even comes in a copper hued jar containing the white cream that reduces the appearance of wrinkles and fine lines. Kiehls latest anti-aging product is made of copper, calcium, apricot kernel oil, Shea butter, and caffeine. The primary, marketed ingredient copper improves skin elasticity, which directly impacts the aging process. After using the wrinkle cream for three weeks, twice a day, my skin was more hydrated. Kiehls Powerful Wrinkle Reducing Cream felt more like an intense moisturizer, which I can’t really complain about, but that’s where it stopped. Kiehls has been in business for over 160 years, but their anti-aging products leave something to be desired as they tend to be hyped up moisturizers.